YouTube & Reservation Media Buying: A decade ago, if we wanted to buy impressions at high volume, we had to work directly with Google Ads team to help us buy inventory for larger ad formats such as masthead appearing on…
Tag: Media Agency
Google Ads Demand Gen Campaign
Demand Gen campaign is a recently launched AI-powered campaign type from Google Ads team. Google introduced this campaign as one that is ideal for social advertisers who want to serve visuals in multi-format ads across Google’s platforms. Given this campaign…
Learn About Google Analytics 4
If you use third party segments, and if you link Google Ads with GA4, and have all the right settings activated, your audiences are automatically exported to Google Ads and can be targeting on their own or combined with other…
How to Forecast Performance of Your Paid Media Campaign Accurately
This comes from my own experience, having worked on advertising accounts with circa £25m media budget. The pressure was high, the CPA was tight, and sales expectation was rising YoY. This experience needs to be tailored to the needs of…
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Social Platforms Acting as Search Engines for Consumers
We always suggest to our clients that their paid media plan should consist of multi-media channels and multi-media platforms so that they have presence across the board and are available where the consumers are on the platforms that have the…
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The Latest in Digital Paid & Organic Media
Twitter: Last week Twitter announced their new conversion campaign called ‘Search Keywords Ads‘. Currently in beta, the campaign assists brands in showing ads to those users with real intent i.e. users searching for specific keywords on the Twitter interface. This…
Google Ads and YouTube Conversions
For media planning and forecasting future results for paid media campaigns, we use planning tools combined with historical data from previous client campaigns. We would typically recommend YouTube campaigns in the media mix for those brands looking to increase their…
What Does TikTok Global Growth Mean in Paid Media
‘’TikTok’s website was visited last year more often than Google.’’ This is a big deal. Those of you working with Google advertising and aware of their power and influence in the digital media advertising landscape know exactly what this means.…
The Shorter Side of YouTube: YouTube Shorts
When looking at the audience data for our clients’ website, we see the majority of the traffic comes from mobile devices. The younger the target audiences, the higher the volume of traffic from this device in most cases. So, these…
Improved Conversion Rate & Searchandising on Websites
Assuming you have picked the right media agency who are real experts in paid media, their efforts in driving valuable results for your business only come to fruition when you have a fully convertible and optimised website. The team work…
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