This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…
Read More Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising
The of idea of writing this piece came from talking to some SMEs, and the realisation that they weren’t necessarily aware of any other search engines beyond Google for potential advertising purposes. Even without the advertising industry stats, from the…
I aim to keep this month’s article short and sweet. I started 2020 hopeful but slightly overwhelmed, with it being my 1st year in my own business. Then the pandemic hit, I became worried, and everyone around me became concerned,…
This subject is a hot topic, certainly amongst bigger brands. These businesses are in no doubt that they need the right skills and expertise to manage their digital media advertising. The challenge for some of them is whether to manage…
The latest stats from Spotify, the Swedish-based audio streaming provider, show that 299M people are streaming music & podcasts on their platform each month. People use audio streaming at different times for different purposes, to accompany their work, relaxation, exercise,…
Earlier this year, in my March article, Seeing Light at the End of the Tunnel, I talked about some industries being badly affected by the pandemic as well as those sectors taking advantage of changes in consumer behaviour. 6 months…
This article is for those who own products that are sold on Amazon but might not be aware of Amazon Advertising’s full potential. You might be thinking that you have already set up your Amazon account for your desired target…
Read More Amazon Ads: Fulfilling Multiple Purposes for Product Owners
According to Facebook there are 2 billion monthly active users on their platform and based on comscore UK Digital Market Overview report (Dec 2019), Facebook is second only to Google in terms of number of unique visitors and this makes…
You might have heard of TikTok, maybe not; that doesn’t lessen its influence on today’s digital marketing landscape. TikTok is a very young social networking platform that is using the power of video, bringing together a new community of audiences,…
Google has announced that they are giving ads credit to small and medium-sized businesses globally - worth $340 million USD. Google is supporting this invaluable part of our economy, helping SMEs to stay in touch with their customers through spending…
