Thinking

Google is Giving Back to Eligible SMEs Globally

Google has announced that they are giving ads credit to small and medium-sized businesses globally - worth $340 million USD. Google is supporting this invaluable part of our economy, helping SMEs to stay in touch with their customers through spending…

Is Paid Search the Right Channel for Your Brand on Black Friday?

The giant Paid Search (PPC) platforms, Google and Bing, have already started preparing advertisers for one of the biggest shopping days of the year, Black Friday. Microsoft advertising published new statistics earlier this month, indicating that 45% of the searches…

Video Advertising is the Way to Move Forward…

According to eMarketer, 61% of American Internet users watched TV programmes via Netflix in 2019, followed by 52% via YouTube, 37% via Amazon Prime, and traditional TV viewing i.e. watching  a programme when it’s aired on TV, came in fourth…