Thinking

3 Highlights from Nielsen’s Global Marketing Survey 2022

We looked at the global media and marketing survey carried out by Nielsen that was released for 2022. Below we explore 3 highlights in a little more detail. Nielsen is a global leader in audience measurement, data and analytics. They…

Improved Conversion Rate & Searchandising on Websites

Assuming you have picked the right media agency who are real experts in paid media, their efforts in driving valuable results for your business only come to fruition when you have a fully convertible and optimised website. The team work…

Get Ready for the Next Google Analytics Generation

A couple of years ago Google introduced a new version of Google Analytics that was formerly known as App + Web. It is now being introduced to the market as Google Analytics 4. GA4 has several advantages over the Universal…

Understanding Where to Meet Consumers Online

I thought this piece would be interesting for brands in their attempts to make sure their digital advertising investments are spent somewhere worthwhile. Brands need to be present where their target audiences spend most of their time. In the advertising…

Digital Advertising Landscape – Becoming Cookieless

Inventories with Identity Are Declining. If you’re running digital advertising for your business, you have surely heard of the death of third-party cookies. And if you’re utilising digital paid social advertising, I’d expect that your Facebook advertising sales have been…