Thinking

When & How to Introduce Programmatic Display into the Paid Media Mix

Last time writing in my blog post I tried to highlight the importance of paid media branding campaigns. Following on from that piece, I think it's important to talk about the display channel and specifically about the Programmatic Display channel.…

Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising

This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…

World’s Top Search Engines Beyond Google

The of idea of writing this piece came from talking to some SMEs, and the realisation that they weren’t necessarily aware of any other search engines beyond Google for potential advertising purposes. Even without the advertising industry stats, from the…

The Rise of Streaming Audio & Audio Advertising

The latest stats from Spotify, the Swedish-based audio streaming provider, show that 299M people are streaming music & podcasts on their platform each month. People use audio streaming at different times for different purposes, to accompany their work, relaxation, exercise,…

Amazon Ads: Fulfilling Multiple Purposes for Product Owners

This article is for those who own products that are sold on Amazon but might not be aware of Amazon Advertising’s full potential. You might be thinking that you have already set up your Amazon account for your desired target…