Mediatative helps SME businesses maximise their digital presence through the power of Paid Media.
You might have heard of TikTok, maybe not; that doesn’t lessen its influence on today’s digital marketing landscape. TikTok is a very young social networking platform that is using the power of video, bringing together a new community of audiences,…
Google has announced that they are giving ads credit to small and medium-sized businesses globally - worth $340 million USD. Google is supporting this invaluable part of our economy, helping SMEs to stay in touch with their customers through spending…
Never before in my Media & Advertising career had it been necessary to prove to a prospective client that advertising on media works. Not only that, but to defend the integrity of myself and my company. Why? Simple. Because being…
Image Credit: Jonas Jacobsson on Unsplash There has been no uplifting news coming our way over the past few weeks, and I don’t think there is any on the way soon. I’m therefore in the hunt to find some positive…
Strider Bikes began life with Ryan McFarland wanting his son to ride. Instead of waiting for him to grow up, he created a bike so his toddler could ride immediately. Today, Strider is a global brand, selling in 78 countries.…
Another great event this month organised by Video Ad News, setting the scene for what we might expect to see in the video advertising industry during the next 12 months. In one of my blog posts last year on video…
Last week I was at an event organised by my Mailjet, Exponea, DMA & Google. The main topic of discussion concerned the pros & cons of having marketing and media teams in-house. The subject resonates with me at different levels…
Looking back a few years to when the paid search landscape was maxed out, voice search seemed a good avenue to find demand and additional traffic for clients. The problem concerned the difficulty of supporting our ideas with statistics in…
The giant Paid Search (PPC) platforms, Google and Bing, have already started preparing advertisers for one of the biggest shopping days of the year, Black Friday. Microsoft advertising published new statistics earlier this month, indicating that 45% of the searches…
According to eMarketer, 61% of American Internet users watched TV programmes via Netflix in 2019, followed by 52% via YouTube, 37% via Amazon Prime, and traditional TV viewing i.e. watching a programme when it’s aired on TV, came in fourth…