This is for those of you interested to know more about how to take advantage of high level of traffic available on Amazon and divert that to your Amazon stores OR to your website. Having worked on the giant search…
Thinking
3 Highlights from Nielsen’s Global Marketing Survey 2022
We looked at the global media and marketing survey carried out by Nielsen that was released for 2022. Below we explore 3 highlights in a little more detail. Nielsen is a global leader in audience measurement, data and analytics. They…
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Improved Conversion Rate & Searchandising on Websites
Assuming you have picked the right media agency who are real experts in paid media, their efforts in driving valuable results for your business only come to fruition when you have a fully convertible and optimised website. The team work…
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Get Ready for the Next Google Analytics Generation
A couple of years ago Google introduced a new version of Google Analytics that was formerly known as App + Web. It is now being introduced to the market as Google Analytics 4. GA4 has several advantages over the Universal…
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Understanding Where to Meet Consumers Online
I thought this piece would be interesting for brands in their attempts to make sure their digital advertising investments are spent somewhere worthwhile. Brands need to be present where their target audiences spend most of their time. In the advertising…
Market Trends to Know About in Q1-2022
As the first month of 2022 comes to an end, as expected the January sales have not been as strong as the sales in the last couple of months of last year due to the holiday season shopping. This year…
Best Wishes for the Holiday Season
Closing another year in life and the business, and now is the time to reflect on what happened during the year; what went well and what could be done better. I wanted to take this opportunity to thank clients of…
Connected TV & Video Advertising
Last week I attended the Video Week conference. It offered an exciting opportunity to reconnect with fellow colleagues in the Video, TV & Programmatic Advertising industry, and catch up on the latest trends. To keep you up to date with…
Data-Driven Forecasting
In this month’s comment I provide a further observation grounded in my background of working with large advertising budget clients, and with relevance for businesses operating at a range of scales. Planning and forecasting are serious considerations whether working with…
Digital Advertising Landscape – Becoming Cookieless
Inventories with Identity Are Declining. If you’re running digital advertising for your business, you have surely heard of the death of third-party cookies. And if you’re utilising digital paid social advertising, I’d expect that your Facebook advertising sales have been…
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