Thinking

Google Search Data Predict the Future of Finance

Google Search Data Show That During the Pandemic 25% of Consumers Globally Have Tried Paying Bills Online for the First Time Over the long course of the pandemic more consumers turned to digital to address their needs. 3 main trends…

Google Search Data Predict the Future of Retail

Google predict a range of consumers behaviours that will continue after the pandemic is over: Unpredictable buying patterns as consumers react to the changing conditions. Data show 15% of Google searches every day are brand new. Consumers will continue to…

The Retail Category That Has Thrived During the Last Year

It should be no surprise that I love looking at data and analysing them. Recently, looking at digital retail category consumers spending, I was fascinated by the robust growth of some of the sectors, such as Food/Baby/Pets, during the course…

When & How to Introduce Programmatic Display into the Paid Media Mix

Last time writing in my blog post I tried to highlight the importance of paid media branding campaigns. Following on from that piece, I think it's important to talk about the display channel and specifically about the Programmatic Display channel.…

Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising

This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…

World’s Top Search Engines Beyond Google

The of idea of writing this piece came from talking to some SMEs, and the realisation that they weren’t necessarily aware of any other search engines beyond Google for potential advertising purposes. Even without the advertising industry stats, from the…