Closing another year in life and the business, and now is the time to reflect on what happened during the year; what went well and what could be done better. I wanted to take this opportunity to thank clients of…
Thinking
Connected TV & Video Advertising
Last week I attended the Video Week conference. It offered an exciting opportunity to reconnect with fellow colleagues in the Video, TV & Programmatic Advertising industry, and catch up on the latest trends. To keep you up to date with…
Data-Driven Forecasting
In this month’s comment I provide a further observation grounded in my background of working with large advertising budget clients, and with relevance for businesses operating at a range of scales. Planning and forecasting are serious considerations whether working with…
Digital Advertising Landscape – Becoming Cookieless
Inventories with Identity Are Declining. If you’re running digital advertising for your business, you have surely heard of the death of third-party cookies. And if you’re utilising digital paid social advertising, I’d expect that your Facebook advertising sales have been…
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Google Search Data Predict the Future of Finance
Google Search Data Show That During the Pandemic 25% of Consumers Globally Have Tried Paying Bills Online for the First Time Over the long course of the pandemic more consumers turned to digital to address their needs. 3 main trends…
Google Search Data Predict the Future of Retail
Google predict a range of consumers behaviours that will continue after the pandemic is over: Unpredictable buying patterns as consumers react to the changing conditions. Data show 15% of Google searches every day are brand new. Consumers will continue to…
The Retail Category That Has Thrived During the Last Year
It should be no surprise that I love looking at data and analysing them. Recently, looking at digital retail category consumers spending, I was fascinated by the robust growth of some of the sectors, such as Food/Baby/Pets, during the course…
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Facebook Discovery Commerce
Those brand owners who have been in business for some time know that while it's important to drive sales, it is also important that consumers hear from their brands frequently. Without this type of activity brands will be soon forgotten…
Why I Created Media-tative
Some entrepreneurs create their business to address a clear gap they have spotted in the market. My motivation for creating Media-tative was different. I was fully aware that there were many paid media agencies out there handling client digital advertising.…
When & How to Introduce Programmatic Display into the Paid Media Mix
Last time writing in my blog post I tried to highlight the importance of paid media branding campaigns. Following on from that piece, I think it's important to talk about the display channel and specifically about the Programmatic Display channel.…
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