Those brand owners who have been in business for some time know that while it's important to drive sales, it is also important that consumers hear from their brands frequently. Without this type of activity brands will be soon forgotten…
Thinking
Why I Created Media-tative
Some entrepreneurs create their business to address a clear gap they have spotted in the market. My motivation for creating Media-tative was different. I was fully aware that there were many paid media agencies out there handling client digital advertising.…
When & How to Introduce Programmatic Display into the Paid Media Mix
Last time writing in my blog post I tried to highlight the importance of paid media branding campaigns. Following on from that piece, I think it's important to talk about the display channel and specifically about the Programmatic Display channel.…
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Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising
This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…
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World’s Top Search Engines Beyond Google
The of idea of writing this piece came from talking to some SMEs, and the realisation that they weren’t necessarily aware of any other search engines beyond Google for potential advertising purposes. Even without the advertising industry stats, from the…
This Last One is About Gratitude
I aim to keep this month’s article short and sweet. I started 2020 hopeful but slightly overwhelmed, with it being my 1st year in my own business. Then the pandemic hit, I became worried, and everyone around me became concerned,…
Why Brands Need Media Agencies
This subject is a hot topic, certainly amongst bigger brands. These businesses are in no doubt that they need the right skills and expertise to manage their digital media advertising. The challenge for some of them is whether to manage…
The Rise of Streaming Audio & Audio Advertising
The latest stats from Spotify, the Swedish-based audio streaming provider, show that 299M people are streaming music & podcasts on their platform each month. People use audio streaming at different times for different purposes, to accompany their work, relaxation, exercise,…
Paid Media Advertising and New Possibilities…
Earlier this year, in my March article, Seeing Light at the End of the Tunnel, I talked about some industries being badly affected by the pandemic as well as those sectors taking advantage of changes in consumer behaviour. 6 months…
Amazon Ads: Fulfilling Multiple Purposes for Product Owners
This article is for those who own products that are sold on Amazon but might not be aware of Amazon Advertising’s full potential. You might be thinking that you have already set up your Amazon account for your desired target…
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