YouTube & Reservation Media Buying: A decade ago, if we wanted to buy impressions at high volume, we had to work directly with Google Ads team to help us buy inventory for larger ad formats such as masthead appearing on…
Category: Search
Google Ads Demand Gen Campaign
Demand Gen campaign is a recently launched AI-powered campaign type from Google Ads team. Google introduced this campaign as one that is ideal for social advertisers who want to serve visuals in multi-format ads across Google’s platforms. Given this campaign…
How We Use AI in Google Advertising
Google websites remain the leader in terms of traffic they receive in the UK. This means paid media agencies like us can redirect the traffic from these sources to our clients’ websites and deliver results for them. So, it makes…
Latest Trends in Digital Paid & Organic Media
Google Ads: Earlier in April Google announced that only 3% of Google Ads web conversions were attributed using first click, linear, time decay, or position-based attribution models. Due to their lack of flexibility in adapting to evolving consumer journeys, these…
Social Platforms Acting as Search Engines for Consumers
We always suggest to our clients that their paid media plan should consist of multi-media channels and multi-media platforms so that they have presence across the board and are available where the consumers are on the platforms that have the…
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The Latest in Digital Paid & Organic Media
Twitter: Last week Twitter announced their new conversion campaign called ‘Search Keywords Ads‘. Currently in beta, the campaign assists brands in showing ads to those users with real intent i.e. users searching for specific keywords on the Twitter interface. This…
The Shorter Side of YouTube: YouTube Shorts
When looking at the audience data for our clients’ website, we see the majority of the traffic comes from mobile devices. The younger the target audiences, the higher the volume of traffic from this device in most cases. So, these…
6 Ways of Amazon Advertising
This is for those of you interested to know more about how to take advantage of high level of traffic available on Amazon and divert that to your Amazon stores OR to your website. Having worked on the giant search…
Get Ready for the Next Google Analytics Generation
A couple of years ago Google introduced a new version of Google Analytics that was formerly known as App + Web. It is now being introduced to the market as Google Analytics 4. GA4 has several advantages over the Universal…
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Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising
This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…
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