The of idea of writing this piece came from talking to some SMEs, and the realisation that they weren’t necessarily aware of any other search engines beyond Google for potential advertising purposes. Even without the advertising industry stats, from the…
Category: Search
Amazon Ads: Fulfilling Multiple Purposes for Product Owners
This article is for those who own products that are sold on Amazon but might not be aware of Amazon Advertising’s full potential. You might be thinking that you have already set up your Amazon account for your desired target…
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Google is Giving Back to Eligible SMEs Globally
Google has announced that they are giving ads credit to small and medium-sized businesses globally - worth $340 million USD. Google is supporting this invaluable part of our economy, helping SMEs to stay in touch with their customers through spending…
The Power of Paid Search
Strider Bikes began life with Ryan McFarland wanting his son to ride. Instead of waiting for him to grow up, he created a bike so his toddler could ride immediately. Today, Strider is a global brand, selling in 78 countries.…
How Far Has Voice Search Progressed to Date?
Looking back a few years to when the paid search landscape was maxed out, voice search seemed a good avenue to find demand and additional traffic for clients. The problem concerned the difficulty of supporting our ideas with statistics in…
Is Paid Search the Right Channel for Your Brand on Black Friday?
The giant Paid Search (PPC) platforms, Google and Bing, have already started preparing advertisers for one of the biggest shopping days of the year, Black Friday. Microsoft advertising published new statistics earlier this month, indicating that 45% of the searches…
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Don’t Miss Out on Free Exposure with Google My Business, Especially if You Own a Small Business
The free marketing tool, Google My Business, gives your business a sense of credibility when your existing or potential customers search for you on Google. This feature ensures that your business name with all its details such as location, opening…