Mediatative|The Paid Media Agency
Making Digital Media Work Harder for You
This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…
Read More Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising
The of idea of writing this piece came from talking to some SMEs, and the realisation that they weren’t necessarily aware of any other search engines beyond Google for potential advertising purposes. Even without the advertising industry stats, from the…
This article is for those who own products that are sold on Amazon but might not be aware of Amazon Advertising’s full potential. You might be thinking that you have already set up your Amazon account for your desired target…
Read More Amazon Ads: Fulfilling Multiple Purposes for Product Owners
Google has announced that they are giving ads credit to small and medium-sized businesses globally - worth $340 million USD. Google is supporting this invaluable part of our economy, helping SMEs to stay in touch with their customers through spending…
Strider Bikes began life with Ryan McFarland wanting his son to ride. Instead of waiting for him to grow up, he created a bike so his toddler could ride immediately. Today, Strider is a global brand, selling in 78 countries.…
Looking back a few years to when the paid search landscape was maxed out, voice search seemed a good avenue to find demand and additional traffic for clients. The problem concerned the difficulty of supporting our ideas with statistics in…
The giant Paid Search (PPC) platforms, Google and Bing, have already started preparing advertisers for one of the biggest shopping days of the year, Black Friday. Microsoft advertising published new statistics earlier this month, indicating that 45% of the searches…
Read More Is Paid Search the Right Channel for Your Brand on Black Friday?
The free marketing tool, Google My Business, gives your business a sense of credibility when your existing or potential customers search for you on Google. This feature ensures that your business name with all its details such as location, opening…
