YouTube & Reservation Media Buying: A decade ago, if we wanted to buy impressions at high volume, we had to work directly with Google Ads team to help us buy inventory for larger ad formats such as masthead appearing on…
Category: Market Trends
Latest Trends in Digital Paid & Organic Media
Google Ads: Earlier in April Google announced that only 3% of Google Ads web conversions were attributed using first click, linear, time decay, or position-based attribution models. Due to their lack of flexibility in adapting to evolving consumer journeys, these…
Google Marketing Live 2023 – EMEA
For over a decade Google has kept the tradition of running ‘Google Marketing Live’. The events are exciting, and you can feel the energy in the room even if you watch it online. I have had the opportunity to sit…
3 Highlights from Nielsen’s Global Marketing Survey 2022
We looked at the global media and marketing survey carried out by Nielsen that was released for 2022. Below we explore 3 highlights in a little more detail. Nielsen is a global leader in audience measurement, data and analytics. They…
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Understanding Where to Meet Consumers Online
I thought this piece would be interesting for brands in their attempts to make sure their digital advertising investments are spent somewhere worthwhile. Brands need to be present where their target audiences spend most of their time. In the advertising…
Market Trends to Know About in Q1-2022
As the first month of 2022 comes to an end, as expected the January sales have not been as strong as the sales in the last couple of months of last year due to the holiday season shopping. This year…
Connected TV & Video Advertising
Last week I attended the Video Week conference. It offered an exciting opportunity to reconnect with fellow colleagues in the Video, TV & Programmatic Advertising industry, and catch up on the latest trends. To keep you up to date with…
Digital Advertising Landscape – Becoming Cookieless
Inventories with Identity Are Declining. If you’re running digital advertising for your business, you have surely heard of the death of third-party cookies. And if you’re utilising digital paid social advertising, I’d expect that your Facebook advertising sales have been…
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Google Search Data Predict the Future of Finance
Google Search Data Show That During the Pandemic 25% of Consumers Globally Have Tried Paying Bills Online for the First Time Over the long course of the pandemic more consumers turned to digital to address their needs. 3 main trends…
Google Search Data Predict the Future of Retail
Google predict a range of consumers behaviours that will continue after the pandemic is over: Unpredictable buying patterns as consumers react to the changing conditions. Data show 15% of Google searches every day are brand new. Consumers will continue to…