YouTube & Reservation Media Buying: A decade ago, if we wanted to buy impressions at high volume, we had to work directly with Google Ads team to help us buy inventory for larger ad formats such as masthead appearing on…
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Latest Trends in Digital Paid & Organic Media
Google Ads: Earlier in April Google announced that only 3% of Google Ads web conversions were attributed using first click, linear, time decay, or position-based attribution models. Due to their lack of flexibility in adapting to evolving consumer journeys, these…
The Latest in Digital Paid & Organic Media
Twitter: Last week Twitter announced their new conversion campaign called ‘Search Keywords Ads‘. Currently in beta, the campaign assists brands in showing ads to those users with real intent i.e. users searching for specific keywords on the Twitter interface. This…