Mediatative | Paid Media Agency & Consultancy
Making Digital Media Work Harder for You
Assuming you have picked the right media agency who are real experts in paid media, their efforts in driving valuable results for your business only come to fruition when you have a fully convertible and optimised website. The team work…
Read More Improved Conversion Rate & Searchandising on Websites
A couple of years ago Google introduced a new version of Google Analytics that was formerly known as App + Web. It is now being introduced to the market as Google Analytics 4. GA4 has several advantages over the Universal…
Read More Get Ready for the Next Google Analytics Generation
I thought this piece would be interesting for brands in their attempts to make sure their digital advertising investments are spent somewhere worthwhile. Brands need to be present where their target audiences spend most of their time. In the advertising…
As the first month of 2022 comes to an end, as expected the January sales have not been as strong as the sales in the last couple of months of last year due to the holiday season shopping. This year…
Last week I attended the Video Week conference. It offered an exciting opportunity to reconnect with fellow colleagues in the Video, TV & Programmatic Advertising industry, and catch up on the latest trends. To keep you up to date with…
In this month’s comment I provide a further observation grounded in my background of working with large advertising budget clients, and with relevance for businesses operating at a range of scales. Planning and forecasting are serious considerations whether working with…
Inventories with Identity Are Declining. If you’re running digital advertising for your business, you have surely heard of the death of third-party cookies. And if you’re utilising digital paid social advertising, I’d expect that your Facebook advertising sales have been…
Read More Digital Advertising Landscape – Becoming Cookieless
Google Search Data Show That During the Pandemic 25% of Consumers Globally Have Tried Paying Bills Online for the First Time Over the long course of the pandemic more consumers turned to digital to address their needs. 3 main trends…
Google predict a range of consumers behaviours that will continue after the pandemic is over: Unpredictable buying patterns as consumers react to the changing conditions. Data show 15% of Google searches every day are brand new. Consumers will continue to…
It should be no surprise that I love looking at data and analysing them. Recently, looking at digital retail category consumers spending, I was fascinated by the robust growth of some of the sectors, such as Food/Baby/Pets, during the course…
Read More The Retail Category That Has Thrived During the Last Year
