Almost all customer journeys start from search engines which makes Paid Search an essential part of digital marketing strategy. Whether you are interested in running your PPC campaign in the UK or you have customers from across the globe, Mediatative is here to help you optimise your campaign. From helping to generate more sales, raising your brand awareness, or increasing the number of your business subscribers, there is always a way to generate success for your business using Paid Search marketing.
Whether you are for or against Social Media, when it comes to marketing they provide an excellent way of creating engagement with your customers. No business, no matter what size, should underestimate their effectiveness. Brands are capable of building their own community on Social Media which allow them to interact, create awareness and, in many cases, provide customer service to their users. Nevertheless, it is important to be focused and choose the right social channel/s in which to invest your time and money. We know that picking the right platform/s and their management can be difficult especially with the range of options available in the market today.
Before the age of digital marketing, brands had to bear high cost of TV commercial spots to reach mass audiences and increase brand awareness. Today, Programmatic Display Advertising does this job both efficiently and effectively. It helps to expand the reach and improve the visibility of your brand, products or services, using various networks & partners so that your ads can appear on different websites, news sites and blogs. Display ads create engagement through appealing visual banners that come in various formats.
Video ads allow advertisers to engage with customers audibly and visually. The medium acts as a powerful marketing tool to tell brand stories and build emotional connections with customers. As the busy lifestyle of modern-day consumers reduces their engagement with cleverly written marketing materials or sales representatives, video ads help to bring the engagement element back to brand-consumer relationships. Not only can they fulfil a range of customer needs, but they can also move customers down the sales funnel.
Assuming you have picked the right media agency who are real experts in paid media, their efforts in driving valuable results for your business only come to fruition when you have a fully convertible and optimised website. The team work…
A couple of years ago Google introduced a new version of Google Analytics that was formerly known as App + Web. It is now being introduced to the market as Google Analytics 4. GA4 has several advantages over the Universal…
I thought this piece would be interesting for brands in their attempts to make sure their digital advertising investments are spent somewhere worthwhile. Brands need to be present where their target audiences spend most of their time. In the advertising…
As the first month of 2022 comes to an end, as expected the January sales have not been as strong as the sales in the last couple of months of last year due to the holiday season shopping. This year…
It has been a pleasure working with you across this year. You have been incredibly helpful, easy to work with and so patient with all of my questions, requests for help and probably asking the same question 5 times just in a slightly different way! We can already see what an impact the latest online work is having with our website traffic, something that we have missed for almost 2.5 years now! Looking forward to continuing the great activities next year.
Great value, great person… We look forward to working together with you more in 2022.
It was quite an educational journey working with you. Thanks again for all your help and it’s a pleasure knowing you. With appreciation.
Author & Publisher
I worked very closely with Naimeh, the MD, in the design and implementation of the marketing programme for our new values app. She is very knowledgeable, creative, and persistent in following up on projects once they have been launched. I can heartily recommend Mediatative Digital Marketing.
e-Learning | Not for Profit