These are incredibly challenging times for small and medium-sized businesses. The importance of online presence for brands is vital. And, a robust online marketing strategy, specifically paid media, is crucial.
Success in these areas offers significant opportunities for reaching your potential customers in a rapidly changing national and global context.
Get in touch if you’d like to know more.
Almost all customer journeys start from search engines which makes Paid Search an essential part of digital marketing strategy. Whether you are interested in running your PPC campaign in the UK or you have customers from across the globe, Mediatative is here to help you optimise your campaign. From helping to generate more sales, raising your brand awareness, or increasing the number of your business subscribers, there is always a way to generate success for your business using Paid Search marketing.
Whether you are for or against Social Media, when it comes to marketing they provide an excellent way of creating engagement with your customers. No business, no matter what size, should underestimate their effectiveness. Brands are capable of building their own community on Social Media which allow them to interact, create awareness and, in many cases, provide customer service to their users. Nevertheless, it is important to be focused and choose the right social channel/s in which to invest your time and money. We know that picking the right platform/s and their management can be difficult especially with the range of options available in the market today.
Before the age of digital marketing, brands had to bear high cost of TV commercial spots to reach mass audiences and increase brand awareness. Today, Programmatic Display Advertising does this job both efficiently and effectively. It helps to expand the reach and improve the visibility of your brand, products or services, using various networks & partners so that your ads can appear on different websites, news sites and blogs. Display ads create engagement through appealing visual banners that come in various formats.
Video ads allow advertisers to engage with customers audibly and visually. The medium acts as a powerful marketing tool to tell brand stories and build emotional connections with customers. As the busy lifestyle of modern-day consumers reduces their engagement with cleverly written marketing materials or sales representatives, video ads help to bring the engagement element back to brand-consumer relationships. Not only can they fulfil a range of customer needs, but they can also move customers down the sales funnel.
Last time writing in my blog post I tried to highlight the importance of paid media branding campaigns. Following on from that piece, I think it’s important to talk about the display channel and specifically about the Programmatic Display channel.…
Read More When & How to Introduce Programmatic Display into the Paid Media Mix
This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…
Read More Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising
The of idea of writing this piece came from talking to some SMEs, and the realisation that they weren’t necessarily aware of any other search engines beyond Google for potential advertising purposes. Even without the advertising industry stats, from the…
I aim to keep this month’s article short and sweet. I started 2020 hopeful but slightly overwhelmed, with it being my 1st year in my own business. Then the pandemic hit, I became worried, and everyone around me became concerned,…
