Naimeh Zarezadeh started her career in advertising in 2000 and is highly experienced in the world of paid media (both offline & online). She worked on local and global brands in the Middle-East (Tehran) & European (London) markets and has a BA in Social Communications Science and two MAs in Advertising & Marketing.

Working at London-based global media agencies since 2010, she sharpened her digital media skills through working with big budget clients and on complex digital advertising accounts e.g. Samsung Mobile Global, Virgin Media & Virgin Holidays, Peugeot, Vodafone, Sony PlayStation & many more.

She also acted as a bridge between clients and their media agencies as part of the in-house digital marketing team of Experian and TalkTalk in order to deliver on their performance-based accounts. Amongst other things, this experience provided her with excellent insight into the challenges of client-agency relationships.

She managed millions of Pounds, Dollars & Tomans worth of media budget throughout her paid media advertising career. For example, during her last few roles she was responsible for delivering approx. £40m media budget for clients.

She founded Mediatative in 2019 with a vision to create a boutique global digital media agency, which emphasises a high-quality service for its clients.