You might have heard of TikTok, maybe not; that doesn’t lessen its influence on today’s digital marketing landscape. TikTok is a very young social networking platform that is using the power of video, bringing together a new community of audiences,…
Category: Video Marketing
Google is Giving Back to Eligible SMEs Globally
Google has announced that they are giving ads credit to small and medium-sized businesses globally - worth $340 million USD. Google is supporting this invaluable part of our economy, helping SMEs to stay in touch with their customers through spending…
Where Is the Video Ad & Content Industry Heading?
Another great event this month organised by Video Ad News, setting the scene for what we might expect to see in the video advertising industry during the next 12 months. In one of my blog posts last year on video…
Video Advertising is the Way to Move Forward…
According to eMarketer, 61% of American Internet users watched TV programmes via Netflix in 2019, followed by 52% via YouTube, 37% via Amazon Prime, and traditional TV viewing i.e. watching a programme when it’s aired on TV, came in fourth…