When & How to Introduce Programmatic Display into the Paid Media Mix

Last time writing in my blog post I tried to highlight the importance of paid media branding campaigns. Following on from that piece, I think it's important to talk about the display channel and specifically about the Programmatic Display channel.…

Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising

This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…

Google is Giving Back to Eligible SMEs Globally

Google has announced that they are giving ads credit to small and medium-sized businesses globally - worth $340 million USD. Google is supporting this invaluable part of our economy, helping SMEs to stay in touch with their customers through spending…