YouTube & Reservation Media Buying: A decade ago, if we wanted to buy impressions at high volume, we had to work directly with Google Ads team to help us buy inventory for larger ad formats such as masthead appearing on…
Category: Video Advertising
How We Use AI in Google Advertising
Google websites remain the leader in terms of traffic they receive in the UK. This means paid media agencies like us can redirect the traffic from these sources to our clients’ websites and deliver results for them. So, it makes…
Latest Trends in Digital Paid & Organic Media
Google Ads: Earlier in April Google announced that only 3% of Google Ads web conversions were attributed using first click, linear, time decay, or position-based attribution models. Due to their lack of flexibility in adapting to evolving consumer journeys, these…
YouTube Mastheads on YouTube Home Page
Back in time, when I was part of Samsung Mobile Global team at Starcom, every time a new product was to launch publicly, we had months of preparation to cover the live event and push the livestream globally in real…
Google Ads and YouTube Conversions
For media planning and forecasting future results for paid media campaigns, we use planning tools combined with historical data from previous client campaigns. We would typically recommend YouTube campaigns in the media mix for those brands looking to increase their…
The Shorter Side of YouTube: YouTube Shorts
When looking at the audience data for our clients’ website, we see the majority of the traffic comes from mobile devices. The younger the target audiences, the higher the volume of traffic from this device in most cases. So, these…
Connected TV & Video Advertising
Last week I attended the Video Week conference. It offered an exciting opportunity to reconnect with fellow colleagues in the Video, TV & Programmatic Advertising industry, and catch up on the latest trends. To keep you up to date with…
Why TikTok?
You might have heard of TikTok, maybe not; that doesn’t lessen its influence on today’s digital marketing landscape. TikTok is a very young social networking platform that is using the power of video, bringing together a new community of audiences,…
Google is Giving Back to Eligible SMEs Globally
Google has announced that they are giving ads credit to small and medium-sized businesses globally - worth $340 million USD. Google is supporting this invaluable part of our economy, helping SMEs to stay in touch with their customers through spending…
Where Is the Video Ad & Content Industry Heading?
Another great event this month organised by Video Ad News, setting the scene for what we might expect to see in the video advertising industry during the next 12 months. In one of my blog posts last year on video…