Twitter:
Last week Twitter announced their new conversion campaign called ‘Search Keywords Ads‘. Currently in beta, the campaign assists brands in showing ads to those users with real intent i.e. users searching for specific keywords on the Twitter interface. This increases the relevancy of the ads served which benefits both advertisers and users.
Google:
Google Ads similar audiences will sunset soon. Make sure your campaigns settings are updated before 1st May 2023, when Google will no longer support Similar Audiences. Depending on the type of campaigns you’re running, you can instead use optimised targeting, audience expansion and smart bidding in settings for new solutions and your audience expansion.
Instagram:
Earlier in January, Instagram launched ‘Quite Mode‘. Users can now choose when they do or don’t want to receive notifications from Instagram. Enabling the mode, even DMs would be stopped; only being sent when the mode is disabled. The move is to support users of all ages to be more in control of their time and their engagement with the platform and its content.
TikTok:
There is no doubt that the content that brands put on social media has a big impact on the level of audience engagement, and this includes content created for the purpose of both paid media advertising and organic use. TikTok global research studies have predicted that one of their 2023 trends will be ‘making space for joy‘. Humour & feeling happy can help connect people at a deeper level. Brands content that is intended to lift the spirits of users will motivate individuals to take further action such as an engagement or a purchase.
