Google Search Data Show That During the Pandemic 25% of Consumers Globally Have Tried Paying Bills Online for the First Time Over the long course of the pandemic more consumers turned to digital to address their needs. 3 main trends…
Tag: Paid Media Advertising
Google Search Data Predict the Future of Retail
Google predict a range of consumers behaviours that will continue after the pandemic is over: Unpredictable buying patterns as consumers react to the changing conditions. Data show 15% of Google searches every day are brand new. Consumers will continue to…
The Retail Category That Has Thrived During the Last Year
It should be no surprise that I love looking at data and analysing them. Recently, looking at digital retail category consumers spending, I was fascinated by the robust growth of some of the sectors, such as Food/Baby/Pets, during the course…
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Why I Created Media-tative
Some entrepreneurs create their business to address a clear gap they have spotted in the market. My motivation for creating Media-tative was different. I was fully aware that there were many paid media agencies out there handling client digital advertising.…
Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising
This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…
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Why Brands Need Media Agencies
This subject is a hot topic, certainly amongst bigger brands. These businesses are in no doubt that they need the right skills and expertise to manage their digital media advertising. The challenge for some of them is whether to manage…
Paid Media Advertising and New Possibilities…
Earlier this year, in my March article, Seeing Light at the End of the Tunnel, I talked about some industries being badly affected by the pandemic as well as those sectors taking advantage of changes in consumer behaviour. 6 months…
Why TikTok?
You might have heard of TikTok, maybe not; that doesn’t lessen its influence on today’s digital marketing landscape. TikTok is a very young social networking platform that is using the power of video, bringing together a new community of audiences,…
An Open Letter from an Agency Owner to Brand Owners
Never before in my Media & Advertising career had it been necessary to prove to a prospective client that advertising on media works. Not only that, but to defend the integrity of myself and my company. Why? Simple. Because being…
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Seeing Light at the End of the Tunnel
Image Credit: Jonas Jacobsson on Unsplash There has been no uplifting news coming our way over the past few weeks, and I don’t think there is any on the way soon. I’m therefore in the hunt to find some positive…