Google Search Data Predict the Future of Finance

Google Search Data Show That During the Pandemic 25% of Consumers Globally Have Tried Paying Bills Online for the First Time Over the long course of the pandemic more consumers turned to digital to address their needs. 3 main trends…

Google Search Data Predict the Future of Retail

Google predict a range of consumers behaviours that will continue after the pandemic is over: Unpredictable buying patterns as consumers react to the changing conditions. Data show 15% of Google searches every day are brand new. Consumers will continue to…

The Retail Category That Has Thrived During the Last Year

It should be no surprise that I love looking at data and analysing them. Recently, looking at digital retail category consumers spending, I was fascinated by the robust growth of some of the sectors, such as Food/Baby/Pets, during the course…

Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising

This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…