Get Ready for the Next Google Analytics Generation

A couple of years ago Google introduced a new version of Google Analytics that was formerly known as App + Web. It is now being introduced to the market as Google Analytics 4. GA4 has several advantages over the Universal…

Understanding Where to Meet Consumers Online

I thought this piece would be interesting for brands in their attempts to make sure their digital advertising investments are spent somewhere worthwhile. Brands need to be present where their target audiences spend most of their time. In the advertising…

Digital Advertising Landscape – Becoming Cookieless

Inventories with Identity Are Declining. If you’re running digital advertising for your business, you have surely heard of the death of third-party cookies. And if you’re utilising digital paid social advertising, I’d expect that your Facebook advertising sales have been…

Google Search Data Predict the Future of Finance

Google Search Data Show That During the Pandemic 25% of Consumers Globally Have Tried Paying Bills Online for the First Time Over the long course of the pandemic more consumers turned to digital to address their needs. 3 main trends…

Google Search Data Predict the Future of Retail

Google predict a range of consumers behaviours that will continue after the pandemic is over: Unpredictable buying patterns as consumers react to the changing conditions. Data show 15% of Google searches every day are brand new. Consumers will continue to…