Closing another year in life and the business, and now is the time to reflect on what happened during the year; what went well and what could be done better. I wanted to take this opportunity to thank clients of…
Tag: Paid Media Advertising
Connected TV & Video Advertising
Last week I attended the Video Week conference. It offered an exciting opportunity to reconnect with fellow colleagues in the Video, TV & Programmatic Advertising industry, and catch up on the latest trends. To keep you up to date with…
Data-Driven Forecasting
In this month’s comment I provide a further observation grounded in my background of working with large advertising budget clients, and with relevance for businesses operating at a range of scales. Planning and forecasting are serious considerations whether working with…
Digital Advertising Landscape – Becoming Cookieless
Inventories with Identity Are Declining. If you’re running digital advertising for your business, you have surely heard of the death of third-party cookies. And if you’re utilising digital paid social advertising, I’d expect that your Facebook advertising sales have been…
Read More Digital Advertising Landscape – Becoming Cookieless
Google Search Data Predict the Future of Finance
Google Search Data Show That During the Pandemic 25% of Consumers Globally Have Tried Paying Bills Online for the First Time Over the long course of the pandemic more consumers turned to digital to address their needs. 3 main trends…
Google Search Data Predict the Future of Retail
Google predict a range of consumers behaviours that will continue after the pandemic is over: Unpredictable buying patterns as consumers react to the changing conditions. Data show 15% of Google searches every day are brand new. Consumers will continue to…
The Retail Category That Has Thrived During the Last Year
It should be no surprise that I love looking at data and analysing them. Recently, looking at digital retail category consumers spending, I was fascinated by the robust growth of some of the sectors, such as Food/Baby/Pets, during the course…
Read More The Retail Category That Has Thrived During the Last Year
Why I Created Media-tative
Some entrepreneurs create their business to address a clear gap they have spotted in the market. My motivation for creating Media-tative was different. I was fully aware that there were many paid media agencies out there handling client digital advertising.…
Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising
This article outlines one of the scenarios when small to medium sized business owners’ PPC advertising does not go exactly to plan and deliver the expected results. If you have tasked your media agency to ‘’just sell more’’ of your…
Read More Performance vs Brand Campaigns: Why You Might Need Brand Campaigns in Your PPC Advertising
Why Brands Need Media Agencies
This subject is a hot topic, certainly amongst bigger brands. These businesses are in no doubt that they need the right skills and expertise to manage their digital media advertising. The challenge for some of them is whether to manage…