Instagram introduced Reels to the list of its products in Summer 2020. This was in response to the activities of Instagram’s global competitor & short-form video hosting platform, TikTok. Since its launch, Instagram Reels has gained huge user interest due…
Tag: Paid Media Advertising
Get Ready for the Next Google Analytics Generation
A couple of years ago Google introduced a new version of Google Analytics that was formerly known as App + Web. It is now being introduced to the market as Google Analytics 4. GA4 has several advantages over the Universal…
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Understanding Where to Meet Consumers Online
I thought this piece would be interesting for brands in their attempts to make sure their digital advertising investments are spent somewhere worthwhile. Brands need to be present where their target audiences spend most of their time. In the advertising…
Market Trends to Know About in Q1-2022
As the first month of 2022 comes to an end, as expected the January sales have not been as strong as the sales in the last couple of months of last year due to the holiday season shopping. This year…
Best Wishes for the Holiday Season
Closing another year in life and the business, and now is the time to reflect on what happened during the year; what went well and what could be done better. I wanted to take this opportunity to thank clients of…
Connected TV & Video Advertising
Last week I attended the Video Week conference. It offered an exciting opportunity to reconnect with fellow colleagues in the Video, TV & Programmatic Advertising industry, and catch up on the latest trends. To keep you up to date with…
Data-Driven Forecasting
In this month’s comment I provide a further observation grounded in my background of working with large advertising budget clients, and with relevance for businesses operating at a range of scales. Planning and forecasting are serious considerations whether working with…
Digital Advertising Landscape – Becoming Cookieless
Inventories with Identity Are Declining. If you’re running digital advertising for your business, you have surely heard of the death of third-party cookies. And if you’re utilising digital paid social advertising, I’d expect that your Facebook advertising sales have been…
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Google Search Data Predict the Future of Finance
Google Search Data Show That During the Pandemic 25% of Consumers Globally Have Tried Paying Bills Online for the First Time Over the long course of the pandemic more consumers turned to digital to address their needs. 3 main trends…
Google Search Data Predict the Future of Retail
Google predict a range of consumers behaviours that will continue after the pandemic is over: Unpredictable buying patterns as consumers react to the changing conditions. Data show 15% of Google searches every day are brand new. Consumers will continue to…