Thinking

Is Paid Search the Right Channel for Your Brand on Black Friday?

The giant Paid Search (PPC) platforms, Google and Bing, have already started preparing advertisers for one of the biggest shopping days of the year, Black Friday. Microsoft advertising published new statistics earlier this month, indicating that 45% of the searches…

Video Advertising is the Way to Move Forward…

According to eMarketer, 61% of American Internet users watched TV programmes via Netflix in 2019, followed by 52% via YouTube, 37% via Amazon Prime, and traditional TV viewing i.e. watching  a programme when it’s aired on TV, came in fourth…

Don’t Miss Out on Free Exposure with Google My Business, Especially if You Own a Small Business

The free marketing tool, Google My Business, gives your business a sense of credibility when your existing or potential customers search for you on Google. This feature ensures that your business name with all its details such as location, opening…

Running a Small Business? Let Your Potential Clients Know You’re Available for Business on LinkedIn!

Earlier this week LinkedIn, the networking provider helping professionals to socialise and find new career and business opportunities, launched a new product aiming to help freelancers and small businesses to reach potential new clients. Already launched in the US market…