The Retail Category That Has Thrived During the Last Year

It should be no surprise that I love looking at data and analysing them. Recently, looking at digital retail category consumers spending, I was fascinated by the robust growth of some of the sectors, such as Food/Baby/Pets, during the course…

Google is Giving Back to Eligible SMEs Globally

Google has announced that they are giving ads credit to small and medium-sized businesses globally - worth $340 million USD. Google is supporting this invaluable part of our economy, helping SMEs to stay in touch with their customers through spending…

Is Paid Search the Right Channel for Your Brand on Black Friday?

The giant Paid Search (PPC) platforms, Google and Bing, have already started preparing advertisers for one of the biggest shopping days of the year, Black Friday. Microsoft advertising published new statistics earlier this month, indicating that 45% of the searches…

Don’t Miss Out on Free Exposure with Google My Business, Especially if You Own a Small Business

The free marketing tool, Google My Business, gives your business a sense of credibility when your existing or potential customers search for you on Google. This feature ensures that your business name with all its details such as location, opening…

Running a Small Business? Let Your Potential Clients Know You’re Available for Business on LinkedIn!

Earlier this week LinkedIn, the networking provider helping professionals to socialise and find new career and business opportunities, launched a new product aiming to help freelancers and small businesses to reach potential new clients. Already launched in the US market…