Strider Bikes began life with Ryan McFarland wanting his son to ride. Instead of waiting for him to grow up, he created a bike so his toddler could ride immediately. Today, Strider is a global brand, selling in 78 countries.…
How Far Has Voice Search Progressed to Date?
Looking back a few years to when the paid search landscape was maxed out, voice search seemed a good avenue to find demand and additional traffic for clients. The problem concerned the difficulty of supporting our ideas with statistics in…
Is Paid Search the Right Channel for Your Brand on Black Friday?
The giant Paid Search (PPC) platforms, Google and Bing, have already started preparing advertisers for one of the biggest shopping days of the year, Black Friday. Microsoft advertising published new statistics earlier this month, indicating that 45% of the searches…