When & How to Introduce Programmatic Display into the Paid Media Mix

Last time writing in my blog post I tried to highlight the importance of paid media branding campaigns. Following on from that piece, I think it's important to talk about the display channel and specifically about the Programmatic Display channel.…

Google is Giving Back to Eligible SMEs Globally

Google has announced that they are giving ads credit to small and medium-sized businesses globally - worth $340 million USD. Google is supporting this invaluable part of our economy, helping SMEs to stay in touch with their customers through spending…