We had been planning for Black Friday and Cyber Monday for weeks - my team at Mediatative and client teams who look after websites and their marketing. We'd been talking about how to execute the promotion, which products needed to…
Category: Think Piece
Why I Created Media-tative
Some entrepreneurs create their business to address a clear gap they have spotted in the market. My motivation for creating Media-tative was different. I was fully aware that there were many paid media agencies out there handling client digital advertising.…
Paid Media Advertising and New Possibilities…
Earlier this year, in my March article, Seeing Light at the End of the Tunnel, I talked about some industries being badly affected by the pandemic as well as those sectors taking advantage of changes in consumer behaviour. 6 months…
An Open Letter from an Agency Owner to Brand Owners
Never before in my Media & Advertising career had it been necessary to prove to a prospective client that advertising on media works. Not only that, but to defend the integrity of myself and my company. Why? Simple. Because being…
Read More An Open Letter from an Agency Owner to Brand Owners
Seeing Light at the End of the Tunnel
Image Credit: Jonas Jacobsson on Unsplash There has been no uplifting news coming our way over the past few weeks, and I don’t think there is any on the way soon. I’m therefore in the hunt to find some positive…