Twitter: Last week Twitter announced their new conversion campaign called ‘Search Keywords Ads‘. Currently in beta, the campaign assists brands in showing ads to those users with real intent i.e. users searching for specific keywords on the Twitter interface. This…
Category: TikTok
What Does TikTok Global Growth Mean in Paid Media
‘’TikTok’s website was visited last year more often than Google.’’ This is a big deal. Those of you working with Google advertising and aware of their power and influence in the digital media advertising landscape know exactly what this means.…
Why TikTok?
You might have heard of TikTok, maybe not; that doesn’t lessen its influence on today’s digital marketing landscape. TikTok is a very young social networking platform that is using the power of video, bringing together a new community of audiences,…