In this month’s comment I provide a further observation grounded in my background of working with large advertising budget clients, and with relevance for businesses operating at a range of scales. Planning and forecasting are serious considerations whether working with…
Category: Point of View
Why Brands Need Media Agencies
This subject is a hot topic, certainly amongst bigger brands. These businesses are in no doubt that they need the right skills and expertise to manage their digital media advertising. The challenge for some of them is whether to manage…
Hiring a Marketing Agency vs In-housing
Last week I was at an event organised by my Mailjet, Exponea, DMA & Google. The main topic of discussion concerned the pros & cons of having marketing and media teams in-house. The subject resonates with me at different levels…