YouTube & Reservation Media Buying: A decade ago, if we wanted to buy impressions at high volume, we had to work directly with Google Ads team to help us buy inventory for larger ad formats such as masthead appearing on…
Category: Paid Media Advertising
Paid Media for B2C VS B2B
Focusing on advertising in media throughout my career has allowed me to work with many brands in both B2C and B2B sectors and understand similarities and differences between them. TV advertising is considered a mass media channel that brands can…
How We Use AI in Google Advertising
Google websites remain the leader in terms of traffic they receive in the UK. This means paid media agencies like us can redirect the traffic from these sources to our clients’ websites and deliver results for them. So, it makes…
Latest Trends in Digital Paid & Organic Media
Google Ads: Earlier in April Google announced that only 3% of Google Ads web conversions were attributed using first click, linear, time decay, or position-based attribution models. Due to their lack of flexibility in adapting to evolving consumer journeys, these…
Google Marketing Live 2023 – EMEA
For over a decade Google has kept the tradition of running ‘Google Marketing Live’. The events are exciting, and you can feel the energy in the room even if you watch it online. I have had the opportunity to sit…
Social Platforms Acting as Search Engines for Consumers
We always suggest to our clients that their paid media plan should consist of multi-media channels and multi-media platforms so that they have presence across the board and are available where the consumers are on the platforms that have the…
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YouTube Mastheads on YouTube Home Page
Back in time, when I was part of Samsung Mobile Global team at Starcom, every time a new product was to launch publicly, we had months of preparation to cover the live event and push the livestream globally in real…
What Does TikTok Global Growth Mean in Paid Media
‘’TikTok’s website was visited last year more often than Google.’’ This is a big deal. Those of you working with Google advertising and aware of their power and influence in the digital media advertising landscape know exactly what this means.…
How to Use Customers’ Data in Paid Media Targeting
In digital advertising a brand’s customer data, also known as first party data, are the most valuable data available. Examples of these data are information you collected from your websites, apps, physical stores, or other situations where customers shared their…
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6 Ways of Amazon Advertising
This is for those of you interested to know more about how to take advantage of high level of traffic available on Amazon and divert that to your Amazon stores OR to your website. Having worked on the giant search…