Facebook: Synergies Between Organic & Paid

Image Credit: Alex Haney on Unsplash

According to Facebook there are 2 billion monthly active users on their platform and based on comscore UK Digital Market Overview report (Dec 2019), Facebook is second only to Google in terms of number of unique visitors and this makes it clear why brands need to care about Facebook.

While the potential of reaching people organically on Facebook is enormous, brands can only go so far with Facebook organic reach in their effort to acquire new customers. This is when the power of Facebook advertising comes into play.

Everyday more and more content is being generated on Facebook platform, which makes it harder for your content to get in front of your target audience. The advertising option is here to make sure your business update, content and products reach more people. The paid side of Facebook allows brands to reach similar audiences as well target entirely new audiences beyond those people accessed organically.

Facebook ads enable brand owners to gain more understanding of their audience, age demographics, geographic locations etc., which helps them to make informed business decisions moving forward.

But, When Is a Good Time to Start Facebook Advertising?

Only when brands have a strong organic Facebook presence, wanting to take their business to the next level, seeking to expand their reach, and accelerating the growth of their online presence, would I advise them to consider paid ads on Facebook. And remember running paid ads does not mean your organic work and effort on Facebook should stop. Paid and organic aspects of Facebook work hand in hand and are interrelated.

Acting Like a Wise Investor

And finally, a successful paid media advertising approach should always generate revenue for brand owners and the same applies to Facebook Advertising. Like any wise investor, you must be focused on your business return on investment.

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