Earlier this week LinkedIn, the networking provider helping professionals to socialise and find new career and business opportunities, launched a new product aiming to help freelancers and small businesses to reach potential new clients. Already launched in the US market to Premium Business subscribers, the new LinkedIn feature allows users to update their profile with the type of services they offer so when someone searches on LinkedIn to find the same service, their profile will appear in the search results. Members can then message the service provider directly to find out more.
According to Business Statistics by Chris Rhodes, published by House of Commons Library in Dec 2018, there were 5.7 million small and medium sized enterprises (SMEs) in the UK in 2018, which accounted for over 99% of all businesses – SME is any business with fewer than 250 employees. Moreover, of those, 5.4 million were micro-businesses (0-9 employees), accounting for 96% of all businesses. This illustrates the significant role that SMEs play in the economy and it’s great to see LinkedIn recognising the help they need to market and put their name and services in front of the right clients at the right time.
Another great thing about the new product is that users can show a location for the service they sell and even express an interest in working remotely. Below, are some screenshots showing the form you need to fill in for the feature to appear on your profile, when the new service becomes available in the UK market.
So, if you’re a small business owner or doing freelance work, here is a great way for you to advertise your brand and shout out about your skills and expertise. You can currently show your interest in gaining access to the service on LinkedIn by signing up to be added to a waitlist here.